Gaming Startup PlaySuper Secures $500K to Transform Mobile Gaming Shopping Experience
PlaySuper, a pioneering gaming commerce company based in Gurgaon, has successfully raised $500,000 in seed funding, spearheaded by IAN Angel Fund and 100X.VC, with additional backing from notable angel investors including Uday Sodhi and KRS Jamwal.
The startup, launched in April 2024, is revolutionizing mobile gaming by introducing an innovative in-game shopping system. This fresh capital will drive product development, market expansion, and strategic hiring initiatives.
The company’s groundbreaking technology enables mobile gamers to make real-world purchases while immersed in gameplay. This solution tackles a critical industry challenge – with 98% of Indian mobile gamers currently dropping off, PlaySuper’s reward-based system aims to boost player retention significantly.
The founding trio – Shouradeep Chakraborty, Upamanyu, and Abhir – brings valuable experience as second-time entrepreneurs. Their previous venture, LectureNotes, an educational technology platform, raised $2.5 million in 2022.
“Mobile game retention remains a significant challenge. We’re changing the paradigm by making shopping an integral part of the gaming experience,” stated Shouradeep Chakraborty, Co-founder & COO of PlaySuper.
Padmaja Ruparel, Co-founder of IAN Group, expressed confidence in the venture: “PlaySuper is creating a new business model combining gaming and commerce that benefits both developers and players.”
The company plans to expand into Southeast Asia within six months, followed by MENA and LATAM regions. PlaySuper is positioning itself in a global gaming commerce market valued at over $500 billion, with India’s gaming industry projected to exceed $5 billion.
The startup has already established partnerships with major gaming studios and is preparing to launch its next-generation, personalized in-game store that integrates without requiring game updates.
