Accel Backs Swish: The 10-Minute Food Delivery Startup Shaking Up Bengaluru

Accel, the renowned venture capital firm, has led a $2 million funding round for Swish, a promising 10-minute food delivery startup based in Bengaluru. The investment will help Swish expand its operations and refine its rapid delivery model across the city, with plans to scale to other Tier-I markets in the future.

Founded in 2024 by Shah, Ujjwal Sukheja, and Saran S, Swish has set out to revolutionize the food delivery landscape by offering lightning-fast service. The startup oversees the entire process, from food preparation to delivery, within a compact 1.5-2 km radius, ensuring prompt service to customers.

Swish currently operates several cloud kitchens in Bengaluru’s HSR Layout and Bellandur areas, and plans to expand to four more regions, including Koramangala and Sarjapur, by the end of November. The startup boasts a diverse menu with around 70-80 unique stock-keeping units (SKUs) across various categories, catering to customers’ diverse cravings.

The funding round also saw participation from angel investors Abhiraj Bhal and Varun Khaitan, as well as former Swiggy Instamart head Karthik Gurumurthy. This investment will enable Swish to scale its delivery model and solidify its presence in the rapidly evolving food delivery market.

The 10-minute food delivery space has gained significant attention in recent years, with players like Swiggy and Zomato introducing their own rapid delivery services, Bolt and Instant (later rebranded as Everyday), respectively. Swish’s ability to deliver on its promises of lightning-fast service will be crucial in carving out a niche for itself in this competitive landscape.