Our startup story began in 2015 when I was parking for a business meeting in San Francisco. Upon exiting the meeting, I realized I had paid three times more to park in a lot than one that was even closer. It was an actual aha moment.
My thought process was this: people should have transparency in parking. They should be able to see all of the choices, prices, and proximity to wherever they go. After vetting the idea, talking to friends in business, and testing interest in manual surveys in front of grocery markets, I was ready to go.
I would launch Way.com a short time later as a parking app. It became very clear to me that parking and many areas of car services were operating on a very antiquated level. With our app, you can see images of all of our partner parking lots across the country, get reviews, see the prices, see whether there are shuttles that run to the airport, and what kind of security the spots have. To this day, our parking feature is by far the most popular.
Fast forward to COVID time, where no one was going anywhere, let alone parking. I knew we needed derisked lines of business, so our auto insurance platform was built. Like our parking, people can decide which insurance company is the best choice among hundreds of carriers.
We’ve continued into other areas of car services, including roadside assistance, auto refinance, EV charging, and car wash. We’re now known as the #1 car super app, with 7 million customers to date. We’re constantly finding ways and new areas to help customers save money on their car expenses. It’s been the ride of a lifetime.