As the competition in business intensifies, sustaining a profitable venture requires more than just dedication – it demands strategic investments and robust structures. This was a key takeaway from United Bank for Africa’s recent networking event highlighting women in business. Titled “Investing in Your Success”, the panel discussion brought together influential female entrepreneurs to share invaluable insights on building businesses poised for long-term growth.
Leading the insightful conversation was Chioma Ikokwu, CEO of popular haircare brand Good Hair Ltd. She emphasized the importance of establishing impactful alliances to advance goals. “Start by solving problems in a meaningful way. Separate personal finances from company funds and be transparent about your offerings”, Ikokwu advised. Fellow panelist Onyeka Michael-Ugwu of Hello Perfect reinforced the importance of an engaged support system. “Surround yourself with a team committed to your vision. Treat them well and they’ll power your expansion”, she remarked.
Atilola Moronfolu, founder of skincare community African Naturalistas, highlighted the need for operational consistency. “Develop standardized processes so your business runs smoothly whether you’re present or not. Also keep business and personal accounts separate for financial autonomy”, she stated. Additionally, NOUA Skin CEO Oshuwa Tunde-Imoyo stressed self-improvement through continuous learning. “Education unlocks innovative solutions. Invest in your knowledge – it translates to savvier choices”, Tunde-Imoyo added.
Alero Ladipo, UBA’s Group Head of Marketing, noted small and medium enterprises, particularly women-led ones, are economic growth catalysts. “We support customers through education on sustainable business strategies. UBA is committed to empowering female entrepreneurs to positively impact communities”, Ladipo concluded. The panel provided takeaways for building resilient ventures through strategic foresight, dedicated support systems and operational rigor.