Super.money, the fintech arm of Walmart-owned Flipkart, has entered into a strategic collaboration with payments infrastructure provider Juspay to power its new direct-to-consumer checkout solution. This Super.money partnership comes at a crucial time as the company aims to achieve $100 million in annual revenue by 2026 while expanding its reach beyond Flipkart’s existing customer base.
The collaboration centers around Super.money’s recently launched product called Super.money Breeze, which offers merchants a streamlined one-click checkout experience. This new service eliminates the need for one-time passwords and repeated login procedures, potentially accelerating online purchase completion rates for businesses across India’s growing e-commerce sector.
Financial Platform Seeks Independence from Parent Company
Super.money’s venture into direct-to-consumer checkout represents a significant step toward establishing its independent identity in India’s competitive fintech market. While the company currently benefits from Flipkart’s vast distribution network, this Super.money partnership with Juspay signals its intention to build relationships directly with merchants and expand its presence across the broader e-commerce ecosystem.
The financial platform has already demonstrated impressive growth since its launch in June 2024. Data from the National Payments Corporation of India shows that Super.money has consistently processed over 200 million transactions monthly for four consecutive months through August, making it one of India’s top five UPI applications by transaction volume.
This rapid ascent in the UPI rankings has seen Super.money surpass established players including major private banks like Axis Bank and ICICI Bank, as well as popular fintech services such as Amazon Pay and CRED. Such performance is particularly noteworthy for a newly launched application in India’s highly competitive digital payments space.
Strategic Alliance Offers Mutual Benefits
For Juspay, this Super.money partnership provides an opportunity to regain market position after facing significant challenges earlier this year. The SoftBank-backed payments infrastructure firm experienced setbacks when several major payment gateways, including Razorpay and Cashfree Payments, moved away from its services in January 2025.
These departures encouraged merchants to adopt in-house payment processing solutions instead of relying on Juspay’s services. The resulting impact affected the company’s fundraising efforts, with its most recent funding round securing $60 million rather than the anticipated $100 million that industry observers had expected.
Despite these challenges, Juspay maintains valuable relationships with key clients, including a long-standing partnership with Amazon. The company also holds a payment aggregator license from the Reserve Bank of India, positioning it as a legitimate player in the country’s regulated financial services sector.
Revenue Generation Through Diversified Financial Products
Super.money has developed a comprehensive monetization strategy centered on secured credit cards and consumer lending services. The company currently holds approximately 10% of India’s secured credit card market share, having issued around 300,000 cards with an additional 50,000 new cards being added monthly.
These secured credit cards, which require customers to provide deposits, are currently issued through a partnership with Utkarsh Small Finance Bank. Company representatives are actively pursuing discussions with private sector lenders to expand distribution capabilities and scale this profitable business segment.
The secured card business plays a central role in Super.money’s revenue strategy, helping transition users from low-margin UPI payments toward higher-yield financial products. While the company does not charge fees for UPI transactions, it uses this transaction volume to onboard customers and cross-sell profitable offerings such as credit cards and personal loans.
Operating with a lean team of approximately 130 to 150 employees, Super.money serves over 80 million users while maintaining relatively low operational costs. This efficient structure is possible partly due to its reliance on Flipkart’s existing distribution network rather than expensive marketing campaigns.
Super.money is currently generating approximately $30 million in annual recurring revenue and aims to more than triple this figure by 2026. The company plans to achieve this growth through expansion of its secured credit card business, personal lending services, and new initiatives like the recently launched direct-to-consumer checkout product.
The fintech platform is preparing for external fundraising and is in discussions with investment bankers regarding a potential funding round at approximately $1 billion valuation sometime in 2026. This represents a significant milestone for the company as it seeks to establish independence from its parent company while competing against established players like PhonePe, Google Pay, and Razorpay.
