The Malaysian government has introduced a significant new initiative designed to boost entrepreneurship within the Indian community. The Soorian programme, spearheaded by Perbadanan Nasional Bhd (Pernas), represents a comprehensive approach to fostering business development through targeted financing and training opportunities.
Deputy Entrepreneur Development and Cooperatives Minister Datuk Seri R. Ramanan officially launched this ambitious programme on Wednesday, October 8, 2025. The Soorian programme aims to transform the economic prospects of over 1,000 Indian participants across Malaysia during its initial implementation phase.
Programme Structure and Participant Categories
The Soorian programme has been carefully structured to address different levels of business development needs within the Indian community. The initiative will support 20 prospective franchisors who are looking to expand their business models through franchising opportunities. Additionally, 100 prospective franchisees will receive assistance to establish franchise operations in their respective areas.
Small entrepreneurs form another crucial segment of this initiative, with 400 individuals set to benefit from the programme’s resources. The remaining 500 participants will receive job placement assistance, providing them with opportunities to secure employment through the programme’s network of partner companies.
Financial Support and Loan Terms
The financial component of the Soorian programme offers flexible loan arrangements tailored to different business needs. Small entrepreneurs can access loans ranging from RM3,000 to RM20,000, while those pursuing franchise licensing opportunities can secure funding between RM3,000 and RM350,000.
The loan repayment terms have been designed with participant affordability in mind. Borrowers can repay their loans over a maximum period of 10 years at a fixed interest rate of 4%. This competitive rate structure aims to reduce the financial burden on participants while encouraging business growth and sustainability.
Training and Development Components
Beyond financial assistance, the Soorian programme places strong emphasis on skill development and business education. Franchise entrepreneurs participating in the programme will receive comprehensive basic franchise training to equip them with essential business management skills. Additionally, participants will undergo halal awareness training, ensuring their businesses can cater to Malaysia’s diverse consumer market.
The training components extend to practical experience opportunities. Participants will gain hands-on experience through industry placements with established brands within the Pernas group, including 1901 and Gloria Jean’s Coffees. This practical exposure provides real-world franchise operation experience that enhances their business readiness.
Job Placement and Career Opportunities
The job placement aspect of the Soorian programme addresses employment challenges within the Indian community. The 500 job placement participants will attend organized interview sessions with multiple renowned franchise companies. These structured sessions are designed to match participants with positions that align with their skills and experience.
According to programme officials, participants are guaranteed employment through this matching process. The expected starting salaries for successful candidates reach up to RM2,800, providing a solid foundation for career development and financial stability.
Application Process and Timeline
Interested applicants can begin their participation in the Soorian programme through multiple channels. Applications are accepted online through the Pernas website or in person at Pernas offices. The application process opened on Tuesday, October 7, 2025, with the programme officially commencing in January 2026.
The accessibility of the application process reflects the programme’s commitment to reaching potential participants across Malaysia. This multi-channel approach ensures that geographical barriers do not prevent qualified individuals from accessing the opportunities provided by the Soorian programme.
Economic Impact and Community Development
Programme officials emphasize the broader economic implications of the Soorian programme beyond individual participant benefits. The initiative is positioned as more than just an economic programme; it represents a strategic effort to integrate the Indian community into Malaysia’s competitive economic framework.
Pernas Chief Executive Officer Datuk Nor Azam M. Taib highlighted the programme’s role in developing entrepreneurial potential within the franchise sector. The initiative aims to create more competitive Indian entrepreneurs with the potential to become future franchisors, contributing to economic unity and societal development.
The programme’s design focuses on building economic resilience within the Indian community by enabling participants to become self-reliant and generate sustainable income streams. This approach addresses both immediate financial needs and long-term economic stability.
