Tech giant Apple has partnered with renowned fashion house ISSEY MIYAKE to create an innovative wearable accessory that transforms how users carry their smartphones. The iPhone Pocket, launching November 14, represents a first-of-its-kind collaboration between the two industry leaders, combining cutting-edge textile technology with practical mobile device storage.
This special-edition accessory introduces a completely new category in the smartphone accessory market, offering users multiple ways to wear and transport their devices while maintaining style and functionality.
Revolutionary 3D-Knitted Design Technology
The iPhone Pocket showcases advanced manufacturing techniques through its singular 3D-knitted construction. This innovative approach creates a ribbed open structure that incorporates the signature pleat qualities that ISSEY MIYAKE is famous for in the fashion world.
The accessory draws inspiration from the simple concept of “a piece of cloth,” yet delivers sophisticated functionality. The design allows the textile to expand and contract, accommodating various iPhone models and additional personal items. When stretched, the open weave subtly displays contents while allowing users to view their iPhone display without removing the device.
Crafted entirely in Japan, the iPhone Pocket represents months of research and development conducted by ISSEY MIYAKE’s design team. The Apple Design Studio provided continuous input throughout the creation process, ensuring seamless integration with existing Apple products and design philosophy.
Versatile Wearing Options and Color Variations
The iPhone Pocket offers exceptional versatility in how users can incorporate it into their daily routines. The accessory can be carried by hand, attached to bags, or worn directly on the body, adapting to different lifestyle needs and preferences.
Two distinct configurations are available to meet varying user requirements. The short strap design comes in eight vibrant colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap version offers three sophisticated options: sapphire, cinnamon, and black.
This color diversity allows users to create personalized combinations with their existing iPhone models and colors. The intentional design approach ensures compatibility across Apple’s entire iPhone lineup, enabling countless style combinations.
Availability and Pricing Information
The iPhone Pocket will launch as a special-edition release on Friday, November 14. Customers can purchase the accessory at select Apple Store locations and through apple.com in eight markets: France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the United States.
Pricing for the iPhone Pocket reflects its premium construction and limited availability. The short strap design retails for $149.95 in the United States, while the long strap version is priced at $229.95. Apple Specialists will assist customers in selecting optimal color combinations and styling options during the holiday shopping season.
Ten flagship Apple Store locations will carry the iPhone Pocket, including stores in Hong Kong, Tokyo, Shanghai, Paris, Seoul, Singapore, Milan, London, New York City, and Taipei. This strategic distribution ensures accessibility across major international markets while maintaining the product’s exclusive positioning.
The collaboration represents shared values between both companies, emphasizing craftsmanship, simplicity, and user delight. Design director Yoshiyuki Miyamae of MIYAKE DESIGN STUDIO explained that the iPhone Pocket celebrates personal expression through minimalist design principles that allow for individual interpretation and use.
