Two prominent entertainment industry figures have made strategic investments in the emerging health technology sector. Actor Ranbir Kapoor and rapper Badshah have put their money behind Gabit health-tech startup that launched in 2022.
The Bengaluru-based company was established by Gaurav Gupta, former co-founder of Zomato, and Arpana Shahi. The Gabit health-tech startup operates in the growing wearable technology market, offering smart rings and various health-tracking devices to consumers seeking to monitor their wellness metrics.
Comprehensive Health Technology Platform
The Gabit health-tech startup provides more than just wearable devices. The company has developed a complete ecosystem that includes AI-powered coaching services, nutritional supplements, and skincare products. This approach positions the Gabit health-tech startup to capture multiple revenue streams within the health and wellness market.
The smart ring technology represents the core of the company’s product offering, allowing users to track various health parameters continuously. Combined with artificial intelligence coaching, users receive personalized recommendations based on their health data.
Strong Investor Backing
Prior to the recent investments from Kapoor and Badshah, the Gabit health-tech startup had secured $9.5 million in funding from Norwest Venture Partners. The company also attracted investments from several high-profile individual investors.
Notable backers include Amit Agarwal, former head of Amazon India, Deepinder Goyal, co-founder of Zomato, and Kunal Shah, founder of Cred. This investor lineup demonstrates strong confidence in the business model and growth potential.
Investment Details Remain Private
While the company confirmed the new investments from both entertainment personalities, the Gabit health-tech startup chose not to reveal the specific amounts involved. This follows a common practice among startups during fundraising rounds where exact figures are kept confidential.
The participation of celebrities like Kapoor and Badshah reflects a growing trend of entertainment industry figures investing in technology startups, particularly those focused on health and wellness solutions.
Market Positioning
The Gabit health-tech startup enters a competitive market where companies are racing to provide comprehensive wellness solutions. The combination of wearable technology, AI coaching, and supplementary products creates a differentiated offering in the crowded health technology space.
The startup’s approach of combining hardware, software, and consumable products could provide multiple touchpoints with customers and create recurring revenue opportunities through subscriptions and product sales.
