Beyond the Prompt: How Sowmay Jain Is Building The Future Where AI Agents Work While You Sleep

Meet Sowmay Jain, the visionary CEO and founder of Bhindi Labs Pte Ltd, who has been reshaping the intersection of AI and blockchain since age 20. A Forbes 30 Under 30 Asia honoree, Jain previously co-founded Instadapp with his brother and grew DeFi platform Fluid.io to manage over $2 billion in assets, earning backing from industry giants like Naval Ravikant, Coinbase Ventures, and Pantera Capital. Now, he’s tackling AI fatigue with Bhindi, an agentic AI platform featuring over 200 background agents that work 24/7 to complete complex workflows through simple, natural language prompts.

In an exclusive interview with Entrepreneur Loop, Jain shares his insights on pioneering agent-to-agent communication, building trust in AI systems, and his philosophy that “if you chase perfection, you’ll never get anything done.” His latest venture aims to be the definitive interface between humans and AI, eliminating the need for multiple apps while creating invisible chains of automated workflows.

1. Please provide a brief introduction of yourself and your professional background.

   From a young age, I’ve been fascinated by AI and blockchain and how to make complex technology accessible to everyone. This passion led me to become a serial entrepreneur in these industries, and since the age of 20, I’ve been building companies.

   My journey began when I co-founded Instadapp with my brother, Samyak Jain. Our goal was to make decentralized finance less intimidating by building a tool to simplify complicated blockchain interactions. We later went on to grow another DeFi platform, Fluid.io, which now manages over $2 billion in assets. The company was backed by investors such as Naval Ravikant, Coinbase Ventures, Pantera Capital, Balaji Srinivasan, and Cyber Fund.

   A few years ago, I was thrilled to be named on the Forbes 30 Under 30 Asia list for my work in the crypto space. Today, as the founder of Bhindi, I’m using everything I’ve learned to build an AI tool that feels natural, human, and intuitively turns users’ thoughts into actions.

2. Tell us about your startup—what does it offer, what problem does it solve, and who is your target audience?

   Bhindi is an agentic platform built to address AI fatigue.  AI burnout is experienced by frequent users who have to constantly manage and prompt their AI tools. Unlike other tools, Bhindi’s core offering is an agentic platform designed to be the killer everything app, eliminating the need for all other apps.

   With over 200 background agents that work for you 24/7, Bhindi allows you to give simple, natural language prompts and then walk away, as the agents mimic human behavior to complete complex tasks and entire workflows.

   This technology has evolved beyond simple productivity to handle use cases across crypto, fintech, creative content, research, and scheduling. It aims to redefine how we interact with technology by shifting from a “text-to-action” to an “intent-to-action” model. Bhindi’s target audience is broad, ranging from tech-savvy individuals who want to reduce burnout to people completely new to AI, as its intuitive interface makes adoption easy and friction-free.

3. Q3How did you identify a gap in the market or a need that your business fulfills?

   When we started Bhindi, most of the market was focused on general AI. We chose to build agentic AI, where text turns into action. Three months ago, this was new, but now many AI giants have launched connectors, operators, and agents. We were one of the early pioneers.

   Today, we are focused on the communication layer between agents. The goal is for agents to talk to each other, not just to people. For example, if my agent sends a message to Rohan’s agent, his agent could already have a background workflow that treats my message as part of a larger process. This would create an invisible chain of workflows running without us. Right now, we still need to prompt manually to build trust, but the future is agents coordinating seamlessly.

4. How do you stand out from the competition in your space? What sets your product/service apart?

   We stand out because we were early in moving from general AI to agentic AI, where text turns into action. Even before other AI giants launched their agents and connectors, we were already building in this space.

   What sets us apart now is our focus on the communication layer between agents. Others are still solving for single-agent workflows, but we are building a framework where agents coordinate with each other and create invisible chains of workflows. This shift from manual prompting to seamless agent-to-agent collaboration is what makes Bhindi different.

5. What are the most important skills someone needs to be a successful founder?

   In AI, things change overnight, and dozens of new companies appear in a blink. A successful founder makes quick decisions, trusts their gut, and has a clear sense of where AI will be in the next 5 to 10 years. Vision and stealth matter more than perfection.

6. What do you find most rewarding and most challenging about being an entrepreneur?

   The most challenging part is keeping up in such a fast-moving industry with so much competition. Building a team that is truly AI-first is also difficult because traditional approaches don’t work here.

   The most rewarding part is creating impact at scale. With AI adoption growing, people can now achieve more with fewer resources, and processes are becoming far more efficient. Enabling that shift through our product, and making people capable of doing more, is what I find most rewarding.

7. What are your future goals or plans for the next few years?

   In the next few years, all AI companies will move toward the same goal of earning people’s mindshare. Our focus is on building trust in AI so that people no longer see work the way they do today, and can instead focus on what humans are meant for—creating meaningful impact.

8. QWhat advice would you give to aspiring entrepreneurs who want to start their own company?

   Be AI-first. Keep teams small and processes strong. Move quickly, understand the space deeply, and don’t treat it like a traditional business. With so much saturation, you need to stand out—either by building a great product or telling a great story. Ideally, do both. Most importantly, solve a real problem.