Buynomics, a cutting-edge pricing and revenue optimization company, has successfully raised $30 million in Series B funding, bringing its total funding to over $46 million. The investment round was spearheaded by Forestay Capital, with contributions from Anais Ventures, VI Partners, and existing backers Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures.
Founded in 2018, Buynomics has developed an AI-embedded software that transforms how businesses optimize pricing, promotions, and product portfolios. The platform’s unique selling point is its ability to simulate real-world shopper behavior with remarkable precision, enabling organizations to enhance revenue, profitability, and market positioning across various channels, product portfolios, and geographical regions.
The company’s innovative approach has attracted an impressive clientele, including industry giants such as Danone, Unilever, L’Oréal, and Vodafone. Buynomics boasts that its platform can drive 2-4% increases in gross profit while simultaneously reducing analysis time by up to 80%.
Jonas Jeandupeux, Principal at Forestay Capital, expressed enthusiasm about the investment, stating, “Buynomics’ AI technology has immense potential to redefine commercial decision-making. Their data-driven approach is already changing how companies optimize revenue and pricing strategies.”
Sebastian Baier, Co-founder and Managing Director of Buynomics, described the funding as a defining moment for the company. He emphasized that the investment would accelerate their expansion into North America and reinforce their position as a leading platform for revenue management and optimization.
The newly acquired funds will be allocated towards global expansion, with a particular focus on the North American market. Additionally, Buynomics plans to further enhance its pioneering Virtual Shoppers AI technology, which forms the core of its offering.
As businesses increasingly seek data-driven solutions to optimize their pricing and revenue strategies, Buynomics is well-positioned to capitalize on this growing market demand. With its proven track record of delivering tangible results for major corporations, the company is poised for significant growth in the coming years.
The success of this funding round underscores the increasing importance of AI-driven solutions in the business world, particularly in areas such as pricing and revenue optimization. As Buynomics continues to innovate and expand its reach, it may well become a game-changer in how companies approach these critical aspects of their operations.
