While design tools have long required heavyweight desktop apps, one startup is showing the web can be a canvas too. Berlin’s Kittl has raised $36 million more to scale its vision of graphic design empowerment for all through only a browser.
Adobe has dominated the industry for decades with capable apps like Photoshop and Illustrator. However, their software comes with complexity that discourages newcomers. In recent years Canva has risen with an easy introduction to design yet still bounds users to templates.
Kittl saw opportunity in this untapped middle ground. Beyond templates but still approachable, their browser-based editor unleashes creativity without borders. Design anywhere on any device without downloading a thing.
“As designers we bounce between tools like stock sites and inspiration boards, but Kittl wants to bring it all together,” says CEO Nicolas Heymann. Beyond basic templates, their library empowers custom illustration while collaboration tools smooth feedback.
Integrated AI now automates tedious tasks, freeing users to focus on strategy. An image generator and background remover plus in-app support from Stability AI and OpenAI dissolve barriers previously separating vision from reality.
Netflix and Warner Bros are among brands empowering internal teams with Kittl. As remote work rises, their frictionless design breaks bonds to specific hardware or locations. Design without limits, whether in cafes or homes.
Companies like Figma and Canva proved demand exists beyond established players. With another $36 million, Kittl is primed to meet the middle ground and scale their vision of liberated creativity to all through only a browser. Accessible design without compromise – the future is web-based.