The fertility industry stands at a crossroads. Silicon Valley entrepreneurs have quietly unleashed technologies that promise to transform how we create life itself. However, their latest innovation has sparked fierce debate across medical, ethical, and religious communities worldwide.
A new fertility startup controversy has erupted over genetic optimization technologies that allow prospective parents to select and rank embryos based on predicted traits. This development represents one of the most contentious debates in reproductive medicine today, raising fundamental questions about the future of human reproduction and the commodification of children.
The Genesis of the Genetic Optimization Controversy
Nucleus Genomics’ CEO Kian Sadeghi launched the Nucleus Embryo platform, offering a $5,999 service that promises optimization of traits like heart disease and cancer resistance, as well as intelligence, longevity, body mass index, baldness, eye color, hair color and left-handedness. The 25-year-old founder has positioned his Manhattan-based biotech startup as the first company to openly work with parents in optimizing embryos based on intelligence.
The controversy surrounding this fertility startup stems from its bold claims about genetic optimization. The company announced Nucleus Embryo as “the first-ever genetic optimization software that helps parents give their children the best possible start in life—long before they’re even born”. This ambitious promise immediately triggered widespread criticism from scientists, ethicists, and religious leaders.
What makes this fertility startup controversy particularly explosive is the scope of traits being offered for selection. The test covers mental health risks, such as depression and anxiety disorders, as well as physical traits like eye color, hair color, height, BMI, and even IQ-related markers. This comprehensive genetic profiling has raised alarm bells about the potential creation of “designer babies.”
How the Technology Works
The genetic optimization technology at the center of this fertility startup controversy relies on controversial polygenic scoring methods. Nucleus uses controversial “polygenic scores” to determine “complex genetic outcomes, like intelligence and anxiety”. These scores attempt to predict complex traits by analyzing hundreds or thousands of genetic variants.
For a minimum of $5,999, parents can receive “polygenic risk scores” estimating the likelihood that their future children will develop diseases such as Alzheimer’s or diabetes or possess traits such as high IQ, low BMI, anxiety resistance or a particular eye color. The process involves parents uploading genetic data from up to 20 embryos, which are then ranked based on projected traits.
However, the scientific community has raised serious questions about the validity of these tests. According to the National Human Genome Research Institute, polygenic scores only calculate the probabilities of a certain complex illness occurring, mainly within populations. “A polygenic risk score can only explain the relative risk for a disease”.
The fertility startup controversy has been amplified by concerns about the accuracy of these predictions. A 2024 study from Cornell University found that polygenic scores include significant statistical uncertainty, underestimate true variance and yield overconfident, unreliable predictions.
The Ethical Firestorm
The fertility startup controversy has ignited intense ethical debates across multiple dimensions. Critics argue that the technology fundamentally alters the parent-child relationship by treating children as products to be optimized rather than gifts to be cherished.
“Human embryos, among the most vulnerable of God’s creatures, have been entrusted to us to be received unconditionally and lovingly,” said Father Pacholczyk to the Catholic News Agency. “Every child, exactly as he or she arrives into our families, is precious, good and beautiful”.
The fertility startup controversy has also raised concerns about eugenics. Emma Waters, a policy analyst at The Heritage Foundation, defined eugenics as “The selection or rejection of a living human being based on certain traits or conditions. I.e., choosing which embryos live and which ones are destroyed based on factors like health, sex, and IQ”.
Social media reactions have been particularly visceral. One thread, viewed more than 3 million times, said, “Holy s***. It’s happening…you don’t just pick a child. You rank them by longevity potential”. This public outcry demonstrates the deep discomfort many feel about genetic optimization technologies.
The fertility startup controversy has been further complicated by concerns about accessibility and equality. Doctors warn that the science behind embryo scoring for complex conditions is shaky — and could push would-be parents toward major medical and emotional decisions based on unproven data.
Scientific Skepticism and Professional Opposition
The medical community has expressed serious reservations about the fertility startup controversy, particularly regarding the scientific validity of genetic optimization claims. The Washington Post noted “serious reservations” in medicine over such use, and no peer-reviewed research supports it.
Professional medical organizations have taken strong stances against these technologies. The American College of Medical Genetics said in March that the tests are “not yet appropriate” for use in medicine, calling them unproven.
The fertility startup controversy has exposed significant limitations in our understanding of genetic influences on complex traits. Unlike Huntington’s disease and Tay-Sachs disease, there are no major genetic markers for many cancers or a truly definitive set for heart disease, let alone for intelligence, acne, body-mass index or longevity. Geneticists have known this for decades.
Leading geneticists have criticized the company’s methodology. Geneticist Sasha Gusev called into question the accuracy of Nucleus’s IQ tests, and others pointed out that Nucleus’s IQ tests could lead to discrimination and stigmatization.
The Business Model Behind the Controversy
The fertility startup controversy involves significant financial investments from prominent Silicon Valley figures. Tech heavyweights like Anne Wojcicki, Sam Altman, Vitalik Buterin, Elad Gil, and Alexis Ohanian have poured millions into the direct-to-consumer polygenic testing startups Orchid, Nucleus, and Genomic Prediction.
Nucleus Genomics secured a $14 million Series A funding, raising its total investment to approximately $32 million. The company has positioned itself as part of a larger vision for the future of reproduction.
The fertility startup controversy extends beyond just one company. Kian Sadeghi, CEO of genetic testing startup Nucleus Genomics, describes it as an “emerging consumer phenomenon” for people who don’t have fertility issues or known genetic risks to do “elective IVF for the purposes of having a healthier, taller [child], whatever ‘best’ is to them.” His company screens not only for cancers and other health concerns, but for traits like height, IQ and male-pattern baldness.
Recent Legal and Ethical Challenges
The fertility startup controversy has taken new turns with recent legal developments. Genomic Prediction, a competing embryo selection company—and also their business partner—filed a federal lawsuit against Nathan Treff, Talia Metzgar, and Nucleus Genomics, alleging theft of trade secrets and confidential information. According to the suit, Treff deleted data from his company laptop and disabled security cameras before his abrupt resignation in August 2025.
These legal challenges have added another layer to the fertility startup controversy, raising questions about intellectual property theft and corporate ethics within the genetic testing industry. The lawsuit suggests that the rapid expansion of genetic optimization services may involve questionable business practices.
Additionally, concerns have emerged about the legitimacy of customer testimonials. It is chronologically impossible for some reviews to be true because Nucleus started offering carrier screening in the spring of 2025 and their IVF product in May 2025. It is currently November 2025, meaning that no couple could have even gone through the full process.
Global Regulatory Landscape
The fertility startup controversy exists within a complex regulatory environment that varies significantly between countries. United Kingdom law prohibits parents from selecting embryos on the basis of predicted high IQ, but the practice is currently legal in the U.S., even if the technology is not yet commercially available.
Polygenic embryo screening is largely unregulated in the U.S., and it is likely to remain that way for the foreseeable future. This regulatory gap has allowed American fertility startups to operate with minimal oversight, contributing to the current controversy.
Internationally, there are stronger protections against genetic modification. Heritable genome editing remains prohibited by policies in the overwhelming majority of countries that have any relevant policy, and by a binding European treaty. Support for keeping it legally off limits is widespread, including among scientists working to develop gene therapies.
The Broader Implications for Society
The fertility startup controversy extends far beyond individual choice, touching on fundamental questions about human equality and social justice. Katie Hasson, associate director of the Center for Genetics and Society in California, warned that embryo selection technology could mainstream “the belief that inequality comes from biology rather than social causes”.
This controversy raises concerns about creating a two-tiered society where genetic advantages become available only to the wealthy. Despite all these advances and benefits, their high costs and limited availability keep many advanced fertility treatments out of reach. For instance, procedures such as in vitro fertilization (IVF) with genetic screening average out to over $20,000 per cycle, placing significant financial burden. Expanding insurance coverage would make progress toward closing this gap.
The fertility startup controversy also highlights the need for better ethical frameworks. Experts emphasize the importance of transparency and interdisciplinary collaboration to ensure maximum safety and public acceptance of embryonic engineering methods. More cohesive, preferably internationally established, ethical and legal guidelines are necessary to continue research and improve existing techniques.
Patient Perspectives and Clinical Reality
Healthcare professionals working directly with patients have expressed mixed views about the fertility startup controversy. “Not ready for prime time” is the way New York fertility doctor Lucky Sekhon would characterize PGT-P technology. Even as someone who did PGT-A testing for her own embryos, she says she wouldn’t opt for PGT-P.
Some clinics have begun partnering with these genetic testing companies despite the controversy. Beverly Hills Fertility has become the first clinic to partner with Nucleus Genomics, offering the company’s Nucleus Embryo genetic screening software to IVF patients. The partnership comes amid significant controversy over Nucleus’s technology, which claims to help parents select embryos based on traits including appearance, intelligence, and complex health conditions.
The fertility startup controversy has also affected patient counseling practices. Genetic counselor Maria Katz of Orchid Health argues that the tests can still be valuable. “The way I counsel patients is: ‘If an embryo has an elevated flag, it doesn’t mean that it’ll go on and develop disease.’ It just means there’s ‘increased risk'”.
Future Directions and Ongoing Debates
The fertility startup controversy continues to evolve as new technologies emerge. AI is acting as a catalyst for a social disruption of human reproduction and for a profound change in reproductive morality. The social disruption is the result of the convergence of improved embryo culture, the optimization of embryo selection through AI and the possibility of selecting a screened embryo.
Looking ahead, the fertility startup controversy will likely intensify as more companies enter the market and technologies become more sophisticated. Innovations in fertility treatments are opening exciting new possibilities for individuals and couples seeking to grow their families. While some celebrate its potential to mitigate various health risks, others fear that it could be misused to create “designer babies.” To mitigate these risks and ethical challenges, strong ethical guidelines are necessary. These guidelines would guide the use of gene editing toward more responsible applications, including health benefits and away from the dangers of catering to aesthetic preferences.
Conclusion
The US fertility startup controversy over genetic optimization represents a defining moment in reproductive medicine. The emergence of companies like Nucleus Genomics has forced society to confront fundamental questions about human reproduction, parental choice, and the commodification of children.
While proponents argue that genetic optimization technologies represent the next evolution in preventative medicine, critics worry about creating a world where children are selected and ranked like consumer products. The fertility startup controversy has exposed significant gaps in scientific understanding, regulatory oversight, and ethical frameworks.
As this technology continues to develop, society must grapple with whether the promise of healthier children justifies the risks of genetic discrimination and social stratification. The fertility startup controversy ultimately asks us to consider what kind of future we want to create for humanity itself.
The path forward requires careful balance between innovation and ethics, ensuring that reproductive technologies serve to enhance human flourishing rather than divide society along genetic lines. Only through thoughtful regulation, continued scientific scrutiny, and inclusive public dialogue can we navigate this controversial frontier responsibly.
Frequently Asked Questions (FAQs)
Q1: What is the fertility startup controversy about?
A: The controversy centers on companies like Nucleus Genomics offering genetic optimization services that allow parents to select and rank IVF embryos based on predicted traits including intelligence, appearance, and disease risk, sparking debates about ethics and “designer babies.”
Q2: How much does genetic embryo screening cost?
A: Nucleus Genomics charges $5,999 for its genetic optimization service, while polygenic tests can cost several thousand dollars on top of IVF procedures, which can total tens of thousands more.
Q3: Is genetic optimization of embryos scientifically accurate?
A: Many scientists question the accuracy, with the American College of Medical Genetics calling the tests “not yet appropriate” for medicine. Polygenic scores have significant statistical uncertainty and provide only relative risk estimates.
Q4: What are the main ethical concerns about fertility startup genetic testing?
A: Critics worry about treating children as products to be optimized, creating genetic discrimination, limiting access to the wealthy, and potentially establishing a eugenics-like system for trait selection.
Q5: Is embryo genetic screening legal in the United States?
A: Yes, polygenic embryo screening is largely unregulated in the US, unlike countries such as the UK which prohibit selecting embryos based on predicted high IQ.
Q6: What traits can be tested in embryo genetic screening?
A: Companies claim to test for hundreds of conditions including disease risks (cancer, heart disease, diabetes), physical traits (height, eye color, baldness), and complex traits like intelligence and mental health risks.
Q7: How do fertility doctors view this controversy?
A: Medical professionals are divided, with some calling the technology “not ready for prime time” while others see potential benefits, though most emphasize the need for better scientific validation and ethical guidelines.
