How agri-tech startup Mulyam is streamlining India’s inefficient farm-to-plate supply chains
India’s agricultural sector faces numerous challenges in efficiently transporting produce from farms to consumers. A sizable portion of fruits and vegetables grown by smallholder farmers often goes wasted due to inefficient supply chains. Recognizing this issue, agri-tech startup Mulyam is leveraging technology to connect farmers directly to buyers, cutting out intermediaries.
Founded in 2023 by experienced agribusiness professionals Yogesh and Mahesh Kedari, Mulyam aims to bridge market access gaps faced by farmers. Using their platform, growers can view prevailing prices and quality standards across various markets to get better rates for their harvests. Buyers also benefit from consistent quality sources through direct sourcing.
Traditionally, small farmers rely on village aggregators to transport and sell modest produce quantities. This involves multiple middlemen taking commissions and reducing farmers’ earnings. It also constrains their ability to access distant, higher-paying markets.
To address this, Mulyam streamlines post-harvest operations. Partnering with farmer producer organizations, they sort, grade and package agri products according to buyer specifications. This improves quality and traceability. The platform further displays real-time demand and pricing data nationwide.
Starting with modest funding, Mulyam transacted Rs.92 crore worth of key commodities in its first 18 months. They achieved operating profits and plan further expansion through new fundraising. The company aspires to generate Rs.4,000 crore in revenue by 2030 while increasing farmer incomes by 15-20%.
By leveraging technology to optimize supply chain functions, Mulyam is building a more sustainable and lucrative future for Indian agriculture. Their model promises significant socioeconomic benefits by reducing farm losses and enhancing rural livelihoods.
